3min chapter

SaaS Interviews with CEOs, Startups, Founders cover image

How We Acquired our PLG Competitor to Break $30m in Revenue

SaaS Interviews with CEOs, Startups, Founders

CHAPTER

Cognizant's Key Lessons From the CASPER Acquisition

International talent and hiring globally has been one of the big advantages that we've had. We're now building a new office in Spax in Tunisia, where the actual average cost of the engineers is around 16K. Our capture demand strategy is really SEO, Google Ads, LinkedIn, bidding on the keywords that our users are looking for.

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