Retail Media Networks Are Going to Take Off in 2021

Project santos turned out to be a point of sail system for brick and mortar retailers that amazon is developing. Most of these retail metia networks are selling ads to what we would call endemic advertisers. So there are no endemic advertisers on the gap, right? And so it's superinteresting that even they are trying to monotize their traffic. The data everyone uses when they quote store closures is this corsite data. But based on their data, there was like forty one % fewer store closures in 20 21 than 20 20. I wouldn't encourage retailers to pay too much attention to that because it really matters the nature of the closed and open stores.

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