Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Why the “Jobs to be Done” Framework Creates Better Products: Alan Klement

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How Did You Find Out About the Disdemand Profiles?

Natel: We've found three or four jobs that people were trying to get done. One job was around, try remember, this was about a year and a half ago, i think. So it was like life before was were not, our sales processes not organized at all. Yuknow, anlact there's all these undesirable things about it,. Then we have this idea of how things could be once we were organized. Different types of progressit would be wanted.

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