There's clearly something cognitive happening here. Clearly, we don't know enough about the brain yet to pin all this down. If we get down to source code neurons, we'll figure it out one day. But this is emerged something from that space emerges as a couple of interesting biases. One is similar to just confirmation bias in that you see a pattern, you have a hypothesis as to what explains it.
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.