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3min chapter
What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
In Depth
What Does Great Enterprise Marketing Look Like?
Some of the best enterprise marketing you see on the market actually looks a lot more like consumer. There's a heavy focus on how you make someone feel and how you get to the crux of your message as quickly as possible. Glossier was in the news a lot lately because of all the girl boss press. That might have been my first entry point into the brand. And there's a lot that you could think about from an enterprise context.
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