The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

556: Award-Winning Strategist Hernan Tagliani on What Brands Get Wrong About Multicultural Marketing

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Building a Multicultural Marketing Agency

This chapter explores the founding journey of a marketing agency dedicated to the Hispanic market, tracing its evolution over nearly two decades. It emphasizes the critical importance of understanding cultural nuances rather than just language in effective marketing strategies, particularly for engaging Hispanic consumers. The speaker recounts securing their first national brand client and highlights the successful outcomes of a pilot campaign aimed at connecting with the community through authentic narratives and strategic partnerships.

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