Differences in Revenue Per Thousand (RPM) in Affiliate Marketing Niches

The chapter discusses the variations in revenue per thousand (RPM) in different niches within affiliate marketing and speculates on the reasons behind them, including the frequency of purchases and the impact of economic conditions. It highlights the high RPM in health and fitness, e-commerce, finance, beauty and skin care, and sports and outdoors niches, as well as the abundance of traffic in the home and garden niche despite its lower RPM.