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Choice Architecture Is the Environment in Which One Chooses
G p s is the ideal nudge. We would like a world that was as easy to navigate as streets are if i have my gipies devise. And we're surrounded by choice architecture, so there are various places i can listen to your podcast, spotify or amazon or apple. So the world is nudging us constantly and there are competitive pressures for choice architecture to get better. But that's not to say that nudges are always good. The government is full of sludge. The whole tax process is sludge ridden. In sweden, you file a tax return by text message. If you agree, click here and the money will appear on your account. That