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249 - Back to Basics: How to Properly Capture Demand | Demand Gen Live S2 x69

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What Is Email Fishing?

In paid search, these are called keyword traps. There's no intent on that term to buy something. So i personally don't bit on like what i would call mid or low intent terms like emal fishine. If there was a search for c r m, i wouldn't buy it, especially in the c r m category. I an whatever forty something dollars, probably. But when i think about gene like demand strategy, i'm trying to win at the wo funnel. And if you go and audit types of lead list, the job titles are not even close to being gmales. O yo'r getting a ton of job titles but the people that are running the ads

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