How Do Lamborghini Fans Express Their Brand Loyalty?

Lamborghini's social media channels are already a thermometer of our presence among the younger generation. For me, it was another big sign of doing the right thing for this kind of audience. The part of the community for them is being part of Lamborghini brand in terms of events and activities we have around the world. There's always, and this is something that we try to reflect on in the NFTs as well, is also really a stronger community around the brand.

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