Can the Tour de France Femmes deliver?
Business Daily
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Promoting Equality in Cycling: The Women's Race vs Men's Race
This chapter delves into the disparities in viewership between the Women's Race and the long-established men's race, highlighting efforts by EuroSport to promote women's cycling. It emphasizes the importance of storytelling and equal coverage for women's cycling, showcasing the increasing interest of brands in women's sport.
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