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How Does That Really Add Value to Your Fund Raising?
The brand halo effect is an almost momentum trading effect, where you become worth more because you were able to raise from that firm. There's two kind of veilances to theHalo effect: The impact on your next fund rais and how much it will help or hurt a company in the long run. David says by far the biggest value of the brand halo Effect is in raising your next round - particularly if it's early stage. But this declines as you go further down the road with venture capital firms.