There are now 3,000 craft distilleries in the United States. All of our grains are organic. We get pretty much all of our grain from a local farmer and also a farmer co-op so that if there's some sort of issue with one of the farmers' grains, we get grain close by from another farmer. They work together. It's not just quality. It's essential control. Whatever is the essence of what you're selling is the same every time. How is that possible? Absolutely.
Scholar and distiller Sonat Birnecker Hart of the Koval Distillery talks with EconTalk host Russ Roberts about her career move from academia to whiskey-making. She explains that the heart is the key to great flavor--when making whiskey, and when making the right choices in life.