2min chapter

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The Short-Form Video Wars: TikTok vs Shorts vs Reels (with Tati Cirisano)

Trapital

CHAPTER

What's the Percentage of People on TikTok Looming Versus Also Posting?

I would love to know what percentage of people on each of these platforms are lurking versus also posting content. I sort of have a theory that because TikTok is a bit more casual and off the cuff, it might have more of a percentage of its users are posting content. It feels very influencer to me, but I would post a TikTok because whatever, it just feels a little bit more casual. That's a really good point. We'll have to put that on your survey.

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