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When I have ideas, I just throw it in the ideas backlog. And maybe it graduates into this feature I'm working on backlog, and then it moves to the board. A lot of my marketing kind of revolves around jumping into the hype train that Apple builds up around these new releases. If I can get a new Apple feature into my app, that massively increases the chances that 9 to 5 writes about me.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode