"I treat it like we're serving our most important customer. And before I talk through how I onboard employees, I wanted to share my theory about why I believe leaders suck at doing this very important job," he says. "For selfless reasons, onboarding is important because you've just convinced someone to give up their livelihood or close all of their professional options because they trust you." He adds: "Any time that is focused on replacing an underperforming employee or an employee that quit is time not focused on the priorities of your business"

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