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Episode 029 - Mapping Content Ecosystems with Scott Kubie

The UX Level-Up

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How to Create a Brain Map

I tend to use the categories that you have here and the ones that I talk about in the article series on brain traffic, the categories are really prompts to get you thinking. Once I've used those prompts to generate a bunch of nouns, I like to either throw them away or make them explicit on the canvas. If it's an important concept to my world is people an important concept is brands an important concept. If they are put into the map and map it in relation to everything else, you might find so I'll do this kind of thing sometimes with a higher ed client. And we sort of had this bucket of like things that generate revenue. But there's other stuff that was

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