
#46: What We Don't Talk About When We Talk About Wine & Coffee Comparisons
Making Coffee with Lucia Solis
Coffee and Wine - What Are the Differences?
When we compare coffee and wine for consumers, we are often not accomplishing what we hope to accomplish. We think we are elevating fee by giving it wine status. But really we are contributing to the gas lighting of many cultures that have been forced to grow a crop they are not familiar with. When we overlay this model on coffee, it's an erasure of coffee's true identity. To make progress, we don't need to look at coffee through a pretty instagram filter. We need to see it clearly. Wart and all. This is why i hate when my coffee comes served to me in a wine glass. At its very best, it was dumb and impractical; at
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