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Lindy Drope from Lindy

The Hard Part with Evan McCann

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Transforming Market Strategies Amidst Change

This chapter explores a significant shift in a company's product and go-to-market strategy following a major sales team layoff. It highlights the author's transition from sales to a chief of staff role, emphasizing the importance of understanding market strategy from various perspectives and the creative challenges of appealing product packaging. The discussion delves into innovative marketing strategies, the role of authenticity, and the impact of automation and AI on productivity in startups.

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