If Books Could Kill cover image

"Nudge" Part 2: Mr. Nudge Goes to Washington

If Books Could Kill

CHAPTER

The Importance of Nudges in Structural Change

There's some evidence that this actually reduces the ability to solve these things on a more structural level. To the extent that political capital or political will is sort of a deteriorating thing, people would be less inclined to take larger steps because they feel like the problem's been addressed at least to some degree. The UK one is really an outlier with like the sheer insipidness of many of the interventions. Another one they have is like dedicated yellow areas in shopping carts where like you're supposed to put fruits and vegetables. All of these just feel like there's a fucking board meeting to produce like a 0.2% change in behavior That could have very readily been produced through more reasonable means

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