Optimizing Keyword Bidding Strategies through Experiments in Google Ads

Placement is key but does that mean you always have to be number one? Regina shares if and when it would be profitable to rank at the top of the page, its pros and cons, and how to build an experiment to test if ranking first would be worth it.

A lot of competition results in a higher cost-per-click (CPC), and this is why you don’t always need to be at the top of the page.

You need to find a balance between being at the top to gain leads that convert, and spending within your marketing budget (a lower CPC).

In this episode, Regina discusses why ranking for your keyword is important but why it’s not always important to rank first, as well as the following:

00:00 Intro: Should I rank 1st for my #1 keyword?

02:25 The metric that truly matters

05:43 How to create an experiment to check if it will be profitable to rank on top of the page

06:57 The factors to consider when running the experiment

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