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How to Lead Brands That Translate Globally

Experts of Experience

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Cultural Intelligence in Global Branding

This chapter explores the critical role of cultural differences in branding and customer interactions on a global scale. It highlights the importance of adapting brand communication to resonate with local markets, using practical examples to illustrate the benefits of cultural intelligence. The speakers share personal anecdotes and insights on successful collaborations across cultures, emphasizing the nuances of customer service and the need for brands to learn from their global expansion experiences.

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