All Reach Is Not Created Equal (Plus Distinctiveness Vs Differentiation) - Felipe Tomaz from Oxford, Tom Roach from Jellyfish
Sweathead, A Strategy Podcast
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Navigating Distinctiveness and Differentiation in Marketing
This chapter delves into the differences between distinctiveness and differentiation in marketing, highlighting their practical implications versus academic theories. It critiques the reach sufficiency hypothesis and urges marketers to consider the effectiveness of diverse marketing channels in various contexts.
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