#303: The 5 Laws of High-Impact Sales Presentations
Business of Story
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How to Design a Great Billboard
The best billboards are typically an image headline and logo you don't really need anything else. You enable your audience to create their own call to action if you've done that visual storytelling really well. I often coach that the first syllable of numbers it's numb they numb your audience up Your audience wants a story to place those numbers into context so that's just a little trick that has been very helpful for me.
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