Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Sweathead, A Strategy Podcast
00:00
The Power of Personality in Marketing and Brand Strategy
"I'm a huge fan of brand archetypes. They're such a fantastic shortcut for getting to a distinctive personality," he says. "We don't stick slavishly to them, they're a jump off point where we start with brand archetypal characters that can be your own in a way." He adds: 'Psychologically why do you think personality is so important? I think it's great because it's a great question'
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