Is Music Even Social? Dan Yen CEO of Vertigo
Music Tectonics
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Artist Lounges on the Yap
The artist lounges on the yap are like little micro communities where, if the fan bases can congregate in this digeral room, they can chatto out. They can hang out in that space even when the artist isin't there. And it's basically the anchor for the artist's music on d s for community. So it's a 24 seven hang out spot for every artist in apple, a spotab vigial. Fans can vote what plays next, together, they can chat about,. again, is a sint listening experience.
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