The Foundr Podcast with Nathan Chan cover image

577: The Genius Referral Model Behind Burst’s Multi-Million Dollar Brand (Best of Foundr)

The Foundr Podcast with Nathan Chan

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The Power of Influencers in Beauty Marketing

This chapter explores the strategic use of influencers in the beauty industry, emphasizing authenticity and alignment with brand values. It also discusses the evolution of marketing strategies, the importance of understanding the target audience, and the impact of high-profile endorsements on brand recognition and trust.

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