EP #99 - Nicholas Hänny: Swiss Sustainable Fashion
Swisspreneur Show
00:00
Building a Community Behind Your Brand
In the beginning it was really bad pictures, but people liked that with bekine models, we didn't have this perfect model. We made an instagram story and asked community, hey, does anyone feel like taking pictures for us in exchange for products? And within half an hou, twenty photographers brote us. So we took the sain sgrum story away because there were so many to reply to. And ever since then, we do this like we we give products to, let's say, amateur or very good amateur photographers, and they send us pictures. Ninety five per cent from our community, from people like us, followus, like to take pictures....
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