Future of PreSales Podcast with Don Carmichael cover image

Technical Story Telling with Ben Pearce

Future of PreSales Podcast with Don Carmichael

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The Power of Stories and Being Remembered

A story is a hugely important, you know, but how are you going to be remembered? Yeah. So using metaphor, using story, and I think it couples really with that energy and emotion. If you're talking about a story, then people make an emotional connection to it. And so quite often in the tech world, I see people doing the old mud slinging exercise where they just bombard people with stuff. It's up to you to see which bit sticks.

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