There are a lot of nuances to the way people perceive our warming planet. But media coverage of the issue is often catastrophic, scientifically dense, or framed exclusively around politics.
So how do we talk about climate in a way that resonates across diverse groups of people?
That's what our guest, Alex Blumberg, kept asking himself.
Alex is an acclaimed audio journalist. He’s the co-founder of Gimlet Media and host of the Spotify climate solutions podcast How to Save a Planet.
Alex has pushed the boundaries of audio storytelling. His startup-turned-podcast-empire, Gimlet Media, was one of the first breakthrough podcast companies, focusing on ambitious explanatory journalism and rich narratives. In 2019, Gimlet was acquired by Spotify for $230 million.
Alex is known for a very specific brand of storytelling -- blending rigorous reporting with a casual, conversational delivery. He does it with a very deliberate purpose: to make complex topics accessible.
So what does Alex think the future of climate storytelling looks like?
From co-creating Planet Money to Startup to How to Save a Planet, Alex has been a major source of information and inspiration for host Emily Kirsch. Alex sat down with Emily to talk about his entrepreneurial story, how it led him to climate change, and how he thinks we can save the planet.
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