Web Copy for SaaS with Ekaterina Howard
Better Done Than Perfect
00:00
How to Make Content Look Like Advertising?
I agree that making content look like advertising is not likely to work. But thinks that you can do with content pages is, first, be very clear on the stage of awareness and the problem you're solving with that particular piece of content. Second, something that is more of a long game, but i think is worth while exploring, and is actually super under used by most stardups, is emalists. So not necessarily gated content. My gating case studies is definite, ogo. There can be things that are worth giving your male address for and finding those ideas and creating worthful content. And then nurturing the folks that charity female address, i think, is of
Transcript
Play full episode
