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The Ringer: Bill Simmons
How I Built This with Guy Raz
The NBA Was a Black Sport in the 70s, You Know?
The NBA was heavily black in the 70s, which was a real issue for the networks. The league had this real issue of how do you sell a black sport to white fans. And then Bird of Magic showed up and that changed it. You're clearly super close with your dad from an early age. Tell me about his culture shock when you moved away from Boston.
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