Navigating Sales Strategies: Hunters vs. Farmers

Julian Teixeira is the Chief Revenue Officer at 1Password, where he has grown B2B revenue over 8x and scaled a team of more than 450 in go-to-market. 1Password set the record for the largest raise in Canadian history at the start of 2022 and has raised nearly $1B in capital throughout his time with the company. Prior to 1Password, Julian served as the head of global sales at Lightspeed Commerce, a company he helped scale from startup to IPO and through over 10 acquisitions throughout his decade-long tenure. 

In Today’s Episode We Discuss:

04:27 Sales Lessons from Scaling to $1BN in ARR

05:20 How to Create and Master a Sales Playbook

07:53 Lessons on First Sales Hires

09:41 Setting Goals and Targets for Sales Teams

13:22 The Reality of Tech Sales Today

16:19 Evaluating and Managing Sales Reps

19:07 Outbound Prospecting and Pipeline Generation

22:22 Hunter vs. Farmer Sales Models

24:15 Compensation and Specialization in Sales Teams

28:56 Outbound vs Inbound Sales

32:47 Pipeline and Deal Reviews

37:37 Sales Tech Stack and Tools

38:40 Maintaining Sales Morale

44:55 Are Remote Sales Teams Less Effective

46:44 Final Thoughts and Advice

This episode is brought to you by:

Gong, the revenue AI platform centralising all your revenue workflows in a single unified platform. 

Capchase, helping SaaS companies grow without dilution. Learn more at capchase.com/20vc