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10min chapter
20Sales: Everything You Know About Sales Playbooks is Wrong | How to Hire and Train Your First Sales Hires | How to Crush Pipeline and Deal Reviews as a Team | How to Structure Sales Teams and Sales Comp Plans with Julian Teixeira, CRO @ 1Password
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Navigating Sales Strategies: Hunters vs. Farmers
This chapter delves into the hunter-farmer sales model and how it has evolved at 1Password, transitioning to a hybrid approach that better aligns with customer needs. It highlights the importance of collaboration between customer success and sales teams, while discussing challenges with verticalization in sales structures. Additionally, the chapter emphasizes the necessity of understanding customer problems over product features to drive successful sales outcomes.
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