What Are Your Thoughts on Where Many Companies Fall Down?

There are lots of good frameworks that you can use to walk through your own journey of what your message should be. Andy Raskin with his kind of he calls it the ultimate sales deck framework which is all about setting this ideal future for the customer where they should be making sure they're a hero on their journey. Tim Ristra has a great approach on kind of asking the three whys why change why now why your company and again it's digging for the problem underneath the problem so I think there are a few things that are common amongst all of these.

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