Are There Any Dark Horses for SEO?

UGC is a huge part of what we do and really feeds into our top of funnel something that's interesting in this space that works really well is this kind of like gross out type videos. We're seeing at the moment of round 12 to 15 percent of the revenue that we're driving is coming from organic. Are there any undervalued channels that you see as like dark horses for the coming years?

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