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403. Process Can Set You Free with Hilary Corna

The ONE Thing

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The Importance of a Good Process

People start with what they want out of it versus the core problem they're trying to solve. Toyota is leveraging these processes on the manufacturing side that have given them success and then saying, how can we use the same methodology on the sales side? It's a really hard concept in American culture and Western societies to understand which is like put quality first.

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