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Bloomberg Businessweek Weekend - August 16th, 2024
Bloomberg Businessweek
Innovations in the Beverage Industry
8min Snip
00:00
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This chapter explores the development of a company in the alcoholic beverage sector, emphasizing their novel approach to malt production and the cocktail market. It highlights the growing trend of non-alcoholic options and the shifting demographics affecting consumer preferences. Additionally, it discusses strategies for startups to navigate a competitive landscape and thrive in the ready-to-drink cocktail market.
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