3min chapter

Gamecraft cover image

Console Castles (Ep. 6)

Gamecraft

CHAPTER

Why the Mobile Phone Was Such a Threat to Nintendo

The mobile phone could be viewed by Nintendo as a potential market for their IP. For the first time in their history, they started to suffer operating losses. A shareholder at the Nintendo annual meeting stands up and starts expressing concern about Nintendo's plummeting stock price. Iwata gets so mad he exits the stage, walks down into the ballroom and punches the shareholder in the face.

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