Blockbuster's Rental Revolution and Its Downfall

This chapter recounts the personal and financial impact of renting video game consoles and games from Blockbuster, illustrating how it made gaming accessible to those who couldn't afford it. It examines the company's struggle to adapt to new technologies like DVDs, their revenue model changes, and the consequences of late fees, leading to customer dissatisfaction. Ultimately, the chapter documents how Blockbuster's hesitation allowed Netflix to rise, revolutionizing the movie rental landscape during a critical transition in home entertainment.