Immutable Laws of Conversions
The Unofficial Shopify Podcast
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Don't Follow Best Practices
Don't follow best practices, which you alluded to. There's very few tactics in this book. It is all about the philosophy of how you should be thinking. Just reading and other top ten tricks is not going to get the job done. You need to have the right culture. And that involves research, yes, testin but a mind set of optimization and continual improvement.
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