Episode 161: How to run a successful ABM program
Full-Funnel B2B Marketing Show
00:00
Implementing Account-Based Marketing: Realistic Approaches
This chapter explores the integration of Account-Based Marketing (ABM) into existing sales processes, emphasizing collaboration between marketing and sales teams while setting realistic expectations. It highlights the gradual nature of ABM success, the importance of patience, and tracking progress through quantifiable metrics. Additionally, the conversation focuses on the strategic shift in targeting specific accounts and the effective use of existing content to enhance engagement and establish trust.
Transcript
Play full episode
