Episode 4: Choosing the Right Audience
UI Breakfast: UI/UX Design and Product Strategy
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The Importance of Targeted Marketing
Kai Davis: In the beginning of my career, I was clearly much more willing to share secrets of working with clients rather than disclosing the actual domain knowledge that I'm doing for a living. He says it's okay to change that focus when you find your better positioned somewhere else. "You have to do that because your marketing attempts should be clearly targeted," he says.
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