Decoding the Gurus cover image

Special: Guru Right to Reply with Chris Williamson

Decoding the Gurus

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The Importance of Audience Capture

Matt Hader: I think being aware of audience capture, like in the same way that we are directing critical commentary or attention to you, it applies to us because we have content creators now. Do you feel an additional level of pressure being the enforcers? You know how videos of policemen who are driving and texting at the same time feels particularly egregious? It might be bad if you were playing 20-dimensional chess to hide what your real intentions were to reignite anti-Semitism,. but you're going to talk with whatever the case may be.

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