2min chapter

The Blind Ambition with Jack Kelly cover image

Ashwinder Ahluwalia, Former Head of Product Management at Google: The Ins-and-Outs of Working in Product at a Big Tech Company

The Blind Ambition with Jack Kelly

CHAPTER

Why Does This Product Exist?

When PMs are writing PRDs, the first thing they should ask is why does this feature or product need to exist? Who's really the customer for this product? What is really the purpose for using it? And from that, we'll hopefully grow a strategy and a vision for where the product should go. It just all follows from this central nugget, this kind of deeper thinking," he says.

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