The Pressure to Create Content All the Way Through the Funnel

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Marketing is responsible for creating information that resonates with a customer. Marketing never talks to customers in any routine or comprehensive way. The people who actually understand customer pain points and really understand what customers need are the service team and at some level, the sales team and maybe even the finance team.

We’re rewinding the clock on this week’s podcast to replay an interview with business growth and customer experience strategist Jay Baer.

Jay gives his thoughts on why speed and customer experience go hand-in-hand, how you should think about creating content, and the importance of meaningful customer interactions. Jay breaks down his marketing playbook and unveils his personal branding philosophy.

Plus— why do so many marketers spend so much time on customer acquisition when they should really be channeling their focus into customer retention? Boy, does Jay have some thoughts on this one!

00:00 Intro/ Background

03:47 The Two Smart Things Jay Baer Did

09:36 Opposite of Logical

18:00 Customers in the Wild

26:27 Tequila/Insta Dissection

31:37 One Thing Jay Baer Would Tell You

34:30 Who to Pay Attention To

35:16 How to Create Great Content

Follow Jay:

LinkedIn: linkedin.com/in/jaybaer

Twitter: twitter.com/jaybaer

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com