Piloting AI - Making a creator out of every marketer
AI Edge for Enterprise Marketing
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AI-Driven Content Creation in Marketing
This chapter explores the challenges marketing teams face with rigid processes in obtaining new copy for account-based marketing campaigns. It emphasizes the strategic integration of AI tools for in-house content creation to enhance efficiency and storytelling accuracy, while also discussing the importance of collaboration with subject matter experts. The conversation addresses fostering a positive attitude toward AI within teams and sharing experiences to cultivate a culture of innovation in marketing practices.
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