EP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'
BRANDED
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The Importance of Empathy in Branding
Nike ad featuring Michael Jordan: "I've missed more than 9,000 shots in my career. 26 times I've been trusted to take the game running shot and missed" The idea that all of us, even our superheroes, are all too human was the insight behind an ad featuring MJ.
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