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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Role of Social Proof in Nightlife Promotion
The nightlife industry is the most wild west industry probably outside of the drug trade. No one's protecting their intellectual property and everything is up for grabs. A lot of advertisers are very literal In their interpretation of that inside. What martyrs should aspire to is thinking of them just as stimulus for good ideas. And then If they apply their strengths of creative thinking that's when the best ideas happen.
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