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Classic 18: Made in America
We Study Billionaires - The Investor’s Podcast Network
The Story of Ben Franklin
Ben franklin opened a small store in newport, arkansas. He put an ice cream machine right there on main street to attract people into the store. His model was, let's not really make a profit on this, like, let's just kind of cover our costs with this ice cream. And so this is just kind of a hint at how sam walton thought very early on,. You have to have something that captures the person's interest to drive traffic to the store.
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