How to Market to Your Ideal Franchisee

Dudley: It's very difficult to really make sure you're marketing to somebody that is putting, I don't know, this sounds silly. But it was like, it's tough, right? Because personalities are so different. We have signals that we look for in a good candidate. Um, and then we get a lot of good web leads too as people that are just kind of like shopping around or looking at classes, they find out at the franchise. They want to see what's up. That's cool. Yeah. So we don't use any portals right now.Um, and you've just found, you know, the more leads is not always the best leads.